The Mid-Life Woman - Creating an Enterprise of Her Own

It is exciting to see so many women in mid-life, women of the Baby Boomer generation, creating their own enterprises...whether they are starting businesses, authoring books, producing works of art, creating non-profit foundations, starting online businesses or establishing solo-service practices.

Some are making the leap and are leaving public and private sector jobs to start these enterprises. Some are straddling both worlds until they are ready to completely jump into their new lives. No matter the how, there seems to be a common thread among women as to the why.

What explains the reason for this movement of women...in their forties, fifties and sixties to start over, to create something new or to recreate their lives? The answers lie in both developmental and societal factors.

Now, most of us think of development as pertaining only to children but, in fact, development is a lifelong process from birth right through old age. Different stages of life will have us facing and hopefully mastering different developmental imperatives. Mid-life is truly a time of reevaluating and regenerating the self. It's about looking back on what we have accomplished and saying "That was good and I want to do more of it"; or "That was good, and I want to do something else"; or "That was never a right fit (did it to take care of family, didn't know the possibilities, etc.) and I really want to do something else".

Without this reevaluation and regeneration, people can lose hope...their sense of purpose...their sense of well-being. Without it, life becomes stagnant, predictable and lacks the spark of challenge. We've all seen people who are living like this...frustrated, unhappy, going to jobs they no longer like or even worse...hate, waiting for retirement, forgetting to even dream. Or people who are obsessed with preserving youth and indulging in the trappings of youth as a way to avoid facing old age.

A woman's desire to recreate herself by creating a new enterprise is a healthy and appropriate answer to this developmental imperative. It's discovering and bringing into reality more of who she is. And as a whole, we see that mid-life women are experiencing more self-awareness which in turn leads to more self-confidence.

Then there are the societal factors that have contributed to more and more women coming into their own. If we look back, we recognize the rapid development of the roles of women; we can see the leaps women have taken especially in the last 30-40 years.

There are so many choices that are now available...and women are seizing the opportunities. They see and appreciate their options and give themselves permission to exercise these options. Mid-life women are finally taking their longings to be and do something more...something different...and are saying "It's my turn". And as more and more women create through these new enterprises, the more abundant life becomes for us all.

Kate Sanner is the CEO and founder of Vivacity. As "Jump Instructor", Kate helps a woman on the verge of doing great things to take the leap into the life she has been dreaming of...whether it's starting a business, writing a book or fulfilling a life long ambition. Once a woman has made the jump, Kate then provides tools and resources so that a woman can continue to take herself to new levels and to maximize and monetize all her efforts for continuous growth, financial gain and success. She is also a podcaster, Ezine publisher and internet radio show host. To get a FREE copy of Vivacity's "The Think and Play BIG System"™, a 10 Step, 46-page guide,- a $57 value - that shows you how to bring your vision for your enterprise into reality and onto new levels, go to http://vivacitynow.com and fill in your first name and primary email address in the box in the upper right hand corner, then click on Yes, Send My System Now.